4. Hungry Hungry Hippos
The Talent: Will Ferrell, Elizabeth Banks, director Shawn Levy
The Pitch: Big scale summer family comedy hi-jinks ensue when Ferrell's lazy, money-grubbing zookeeper decides to buy budget hippo food that's on sale because it got irradiated.
Soon, his ravenous, ever-growing creatures are charging around the local town, eating every last scrap of food in sight.
He'll have to team up with sexy Hippo-ologist Elizabeth Banks to sort out the mess before the lumbering beasts scoff everything.
Probable tagline - "This summer, get hungry!"
The Cost: $95 million, with most of it spent on CG hippos that can emote without talking.
But the price is helped b a hefty deal with McDonald's to sell hippo toys with every new Hippo-sized Kids' meal.
The Box Office: $600 million worldwide. Shortly after it's released, a follow-up, Hungrier Hungrier Hippos is announced, but Ferrell opts not to return and Jamie Kennedy plays the lead.