4. THX 1138 (1971)
Why it’s bad: ‘The Future is here’? Ok, a contradiction in terms, but let’s give them the benefit of the doubt and say that’s their wry point.
So, it’s here, is it? That’s quite exciting, actually... Let’s have a look at it...
Wait, what do you mean we are looking at it? Those grainy photocopied blobs? Meh, I think I’ll stay here, thanks. There’s probably something on telly later...
What could improve it: Choosing better glimpses of the future than what appears to be a sort of robotic gondolier and – Jesus wept! – A MAN DRIVING A WHITE CAR. Are you sure we’re ready for this brave new world, Mr Lucas..?
3. Brick (2005)
Why it’s bad: Ah, the old ‘collect them all’ campaign (see also: Trainspotting).
It’s a nice idea in theory, but not when every single one is as face-tearingly irritating and smug as these.
Ripping out the central figure only really works if the space that’s left tells you something about the character.
Those milky white splodges just look as though the artist got carried away and had some sort of literal design-gasm all over it.
What could improve it: Leaving what looks like it would’ve been a perfectly reasonable promo shot the hell alone.
Dropping the smarmy, nonsensical-until-you’ve-seen-the-film-anyway taglines.
Not crowning the name of the film with what appears to be a crudely drawn cock.