The Cadbury's Drumming Gorilla

The Ad: A gorilla drums along to Phil Collins' In The Air Tonight. In theory, it shouldn't work, but in practise, it's bloody brilliant.

The Movie: An orphaned gorilla, Phil, is rescued by a conservation centre in Africa.

When Phil turns out to be dangerously violent, the authorities threaten to put him down. His adoptive human mother, an American scientist called Sally, refuses to let him be put down. She knows that there's something special about Phil - he's uncommonly intelligent and sensitive.

Sally kidnaps Phil and takes him back to her home in the US where she looks after him. She notices that Phil is responsive to music and she gives him a set of bongos. He teaches himself to play.

Playing the bongos helps Phil to channel his aggressive energy. Sally gets her friend Mark to teach him the drums. At first, Mark is sceptical, not to mention apprehensive. Phil is one big gorilla.

It works though. Phil gets really good and performs on stage. Mark and Sally fall in love. Sometimes, just sometimes, it's nice to have a happy ending, OK?

The Director: It's really rather sugary, so Ron Howard's on hand to make some sense of all the schmultz.

The Cast: Kate Beckinsale plays Sally, and Adrien Brody is Mark (after King Kong, a regular-sized gorilla'll be a breeze).