Levi's: Running Through Walls

The Ad: This ad was written to demonstrate the freedom you'll feel in Levi's jeans. So, the next time you've got a whole load of walls to smash through, you won't be slowed down by too-tight jeans with baggy bums.

The Movie: Dan and Eve awaken one morning to find themselves in prison.

They don't know how, or why they're there. They don't even remember anything of their past - all they know is their names.

Over the next few months they undergo rigorous tests by scientists working for the authorities. They don't know what they're being tested for, or why.

Gradually, they glean small snippets of information. It turns out that they are prototypes of a new, advanced model of robot, deemed too dangerous to be released from their cells.

They have been kept unaware of the extent of their capabilities. Until now, that is.

They feign ignorance until the opportune moment. In a climactic finale, Dan and Eve escape from their cell by bursting through the walls.

The Director: James Cameron likes big stories and big machines. He'd do a corking job.

The Cast: It's going to be a massive summer blockbuster. We're going to need Keira Knightley as Eve, and Will Smith (you know he'd make that movie).