Hovis Through The Ages

The Ad: A kid buys a loaf of bread in the late 19th Century, and doesn't get back home 'til 2008. And there's not so much as a spot of mould!

The Movie: The film follows four boys from different generations of the Baxter family, all growing up in the same house: A cramped, red-brick terrace in Manchester.

The stories all pick up when the boy is in his early teens. The first is around at the time of the First World War; the second is sent away as a refugee in WWII; the third is around during the '60s and the fourth around the late '80s.

And, although they're separate people, they're direct relations. Therefore, they're all played by the same actor, because apparently it's acceptable to do that in films.

There's a lot of ee by 'eck-ing and ecky-thumps. It's bound to cause a grand swell of national pride.

The Director: It's a social commentary of the history of working-class Britain. Got to be Mike Leigh.

The Cast: Will Poulter (of Son Of Rambow fame) plays all the Baxter boys, while various fathers, mothers, grandmothers and neighbours are played by the best of British crop: Colin Firth, Imelda Staunton and Julie Walters.