The Barclaycard Waterslide

The Ad: We're certain that just about everyone watching this advert is jealous of that guy. We imagine going home is dead fun, though going to work in the morning - uphill - would be a bit of a struggle.

The Movie: Mr Fitzgerald is the chief executive of a huge, multinational corporation, designing the biggest theme-parks in the world.

He has more money than sense and decides to embark upon a ludicrous scheme to realise his dream of building the world's longest waterslide.

Except that, instead of building it in one of his theme-parks, he decides to build one linking his office window to his front door, as a means of getting home after a long day at work.

Throughout the construction process he is ridiculed in the press, though when it's built, he turns into a worldwide celebrity and a national hero.

The Director: There's something quite Being John Malkovich about the whole thing, which is why we think Spike Jonze would be the best man for the job.

The Cast: Mr Fitzgerald's just a big kid, really. Robin Williams fits the bill, and Philip Seymour Hoffman is the sarcastic, sceptical reporter who eventually grows quite fond of Fitzgerald's slide, and, at the end of it, has a go himself.