The Film: The Incredibles (2004)

The Moment: Notable not only for the impressively James Bond-alike demonstration that Edna Mode gives for the new superhero costumes she’s designed for Bob Parr’s family (they’re bulletproof/stretchy/fire-resistant - and "machine-washable, darling. That's a new feature”) but for E herself.

Voiced by director Brad Bird, she’s the pipsqueak with the massive personality, a force of nature who dominates an already effective scene.

In Their Own Words: “She was my most fun character to write,” recalls Brad Bird.

“Any day that I was writing her, I was one happy camper. The idea was that superheroes always have these flamboyant costumes, and nobody explains who designs them. Every once in a while there would be a half-hearted attempt where they'd show some muscle-bound guy sewing in the basement.

“And I never really bought it that suddenly this guy had an interest in fashion, you know? So I thought if you had a world populated with superheroes like we do, that somebody would be designing this stuff.

“And she couldn't just be a designer, she would also have to be half- scientist, sort of the technical whiz that outfits the hero in an action movie... ‘If you press this, it's a lighter, but it's also a rocket!’”