The Film: Cars (2006) The Moment: Pulsing with John Lasseter’s love for fast cars and the thrill of the race, Cars opens with an impressive speedway sequence that boasts not only some intense action, but also a host of sly references to product placement. In Their Own Words: “I grew up in Los Angeles, California and if you haven’t heard, we’re crazy about cars in LA. My father was a parts manager for a Chevrolet dealership all my life, and I grew up going to the dealership to look at all the latest new cars, and I got my love of cars from that.
“And also I live in Sonoma California, which is a kind of wine region of northern California, but we do have a raceway there in the town, a road course, and all the big race circuits come there so I’ve really grown to have a love of racing as well.
“My wife was the one that reminded me that I had to think about the people who don't really fetishise cars. She said, 'Make this movie for me, your nieces and everybody else in the world who doesn’t like racing’.”