Viral marketing campaigns for movies are nothing new, but with the huge success of the Dark Knight Why So Serious publicity overload, lots of new films are trying it.
Here are the examples we’re enjoying for this year’s movies so far…
Terminator Salvation
What’s the idea? The Salvation team have slowly been rolling out their campaign, focused mostly on Skynet and Cyberdyne systems.
We’re supposed to believe that Cyberdyne is real and they want to give us all the Skynet Enhancement Module 101, which we’re supposed to attach to a handy nearby robot. Yeah, that can’t end well.
How effective is it? It’s definitely been grabbing attention, since it features something you can actually get hold of.
That said, it’s a slightly shoddy plastic doohickey that doesn’t do much. But it keeps the Skynet name out there.
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