Media watchdog groups are up in arms again about summer movies being flung at the innocent, ready-to-pester brains of kids.
While we’re firmly in the camp that says parents should take responsibility, here are some cases of complaints we think might be hiding a real reason…
The Film: Pirates Of The Caribbean: At World’s End (2007)
The pitch to kids: Adverts that ran on the US Nickelodeon channel in between shows like SpongeBob SquarePants, along with the usual Happy Meal onslaught and, er, skull-shaped cereal bowls.
The complaints: The Children's Advertising Review Unit complained to Buena Vista about a PG-13 movie being pushed to the children at a time when they were most impressionable (i.e. glued to the goggle box).
What we really think they’re worried about: It encourages kids to lust after a life on the high seas, glamorises the pursuit of booty and, given that real-life piracy is on the rise, it’s now an actual alternative career path.