The Film: Batman Returns (1992)
The pitch to kids: One of the historical test cases, in which McDonald’s, eager to jump on the Bathype Bandwagon, blasted the airwaves with ads for their Happy Meals tied to the movie.
The complaints: “'Parents trust McDonald's,'' griped a spokesman for Christian foundation Dove. ''So why is McDonald's promoting a movie to little kids that's filled with gratuitous graphic violence?'”
What we really think they’re worried about: Cross-dressing, whip use, and kids wondering for real, “where does he get those wonderful toys.”
Could have been worse, though – could have been the marketing for Batman & Robin…
Like This? Then try...
- 6 Kids Movies Wasted On Kids
- 7 Low-Budget Blockbuster Rip-Offs
- 7 Recent News Stories That Deserve To Be Movies
Sign up for our free weekly newsletter for the latest news, features and reviews delivered straight to your inbox.