Rubbish superhero gets PR makeover.

Idea Meeting: “We’re going to take a superhero and turn him into a drunk abusive hobo who hits kids and kills whales. Then we’re going to make $623,546,274.”

Startling Fact: After being unsuccessful in their mission to put people off seeing Hancock at the cinema, someone approved a DVD cover packed with third-act spoilers. Also, Hancock made more than Iron Man. Iron Man.