Cameron Diaz

Brand Awareness: It takes a while, but eventually, the focus of this ad is entirely on Diaz's arse. Much like the Charlie's Angels films, then.

How it triumphs: This is pretty much Diaz's most charming performance since The Mask. Possibly because you can't hear her talking in it (despite the fact it's an advert for a cell phone).

Nicolas Cage

Brand Awareness: It's completely bonkers. Spot on.

How it triumphs: It's Nic Cage singing the words: "My favourite things! My favourite things! Blue jeans, seeing a red haired girl! Sweet peanut butter, a salt berry candle! A cup of tea and a good book, dancing with a raindeer! And also Panchinko Sankyo!"

We'd rather watch that than 'Next' any day of the week.

Arnold Schwarzenegger

Brand Awareness: Someone saw Batman & Robin. Someone thought it wasn't quite camp enough.

How it triumphs: Honestly? This is funnier than 90% of the comedies released by Hollywood this year. If you don't crack a grin at Arnie's manic laughter (which starts at the 19 second mark and goes on for around 10 seconds more) then we're going to have to set a Predator on you. Sorry about that.

Ben Stiller

Brand Awareness: This one reminds us of the fake ads in Zoolander, but, you know, real. Clever.

How it triumphs: Stiller's snubbed his nose at foreign cinema so far in his film career, but for a boatload of Yen, he's prepared to learn Japanese, no problem. In your face, Hollywood.