2. Dodgy Doc
The Film: The Village
The Big Idea: The Buried Secret of M Night Shyamalan, a seemingly probing documentary that revealed the twist-happy filmmaker had briefly died following a childhood accident and that he’d tried to have the news suppressed.
The Result: No one really cared or believed that the thing was anything but a hoax – and it simply added to the less-than-alluring idea of Shyamalan’s “genius”.
And it didn’t help The Village one bit.
3. Call The Cops!
The Film: Aqua Teen Hunger Force Colon Movie Film For Theatres
The Big Idea: A guerrilla marketing guru came up with the idea to attach LED boxes featuring the image of Ignignokt, one of the ‘toon’s characters, giving the finger to bridges and buildings in Boston.
The Result: A post 9/11 America reacted as you might expect – the police received numerous calls from people worried that they were bombs. The creators were even hauled in front of a judge.
There’s no accounting for stupidity – on either side.
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