6. Can’t Take A Joke(r)
The Film: The Dark Knight
The Big Idea: As part of the film’s otherwise impressive viral marketing a local cinema sent journalists and some local TV stations a Joker cake with a phone number written in icing and wires attached to the side.
The Result: Most people got the idea, but a San Antonio TV station panicked and called every law enforcement office available.
Note to marketeers: subtlety rarely works in Texas.
7. Hello, Nasty
The Film: Untraceable
The Big Idea: The movie features a website which people can log in and watch someone die. So why not create a Facebook link to a fake snuff site?
The Result: Here’s why not: it’s tasteless and the power of the Interwebs will smite you down.
Stick to YouTube if you want torturous nonsense.
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