There have been few brute-force baddies in Raimi's take on the Marvel legend. Rhino might just be the horn up the arse the franchise needs.

He's not exactly the deepest of villains, but what he lacks in real backstory he makes up for with audience-pleasing mayhem.

The Bruce Factor: If Rhino ever does hit the screen, he may be played by the sort of bruiser more used to grunting evildoers (Vinnie Jones, say).

But Campbell could bring so much more to it - he's got the bulk and he could also make the horned one just a little more fun than a simple engine of destruction.

A little CG help, and it's all good.