Sam Raimi’s first blockbuster since Spider-Man 3 (and his first movie full-stop since Drag Me To Hell), Oz: The Great And Powerful aired its first footage at Comic-Con 2012 (and happily for those who weren’t in San Diego, it’s available online).

For a sizeable release that’s arriving early next year, Oz has been kept tightly under wraps, so the trailer provided our first look at the opposing worlds of the movie (and its characters), the black-and-white opening showing reverence (and a big top-hat tip) to The Wizard Of Oz.

“It’s different than anything I’ve ever done,” Raimi told us, explaining, “I’ve never done a family picture but I loved the screenplay.” He also confirmed that his old Evil Dead buddy Bruce Campbell would be making a cameo.

The Alice In Wonderland aesthetic of the fantasy world of Oz has divided online opinion, though there was evidently a lot of love for Raimi in Hall H…

Read more on Oz at totalfilm.com/oz-the-great-and-powerful