10. Avatar is already changing cinema.
Cameron says he will never make another movie in 2-D. DreamWorks CEO Jeffrey Katzenberg predicts that one day soon, no one will. “What you’re seeing today in film in the 2-D image is actually the equivalent of listening to vinyl,” said Katzenberg, when he invited totalfilm.com to visit DreamWorks’ newly developed 3-D studios last month.
11. Cameron is aware that with great power, comes great responsibility.
“This is the ultimate immersive media,” says Cameron. “It’s my fundamental belief that when you’re viewing media in stereo, more neurons are firing, learning rates and engagement levels are higher. How will you use the deeper levels of engagement?”
For more Avatar, see the latest issue of Total Film Magazine, out Thursday 5 February.
Click here to see a preview and subscribe.