10. Avatar is already changing cinema.
Cameron says he will never make another movie in 2-D. DreamWorks CEO Jeffrey Katzenberg predicts that one day soon, no one will. “What you’re seeing today in film in the 2-D image is actually the equivalent of listening to vinyl,” said Katzenberg, when he invited totalfilm.com to visit DreamWorks’ newly developed 3-D studios last month.
11. Cameron is aware that with great power, comes great responsibility.
“This is the ultimate immersive media,” says Cameron. “It’s my fundamental belief that when you’re viewing media in stereo, more neurons are firing, learning rates and engagement levels are higher. How will you use the deeper levels of engagement?”
For more Avatar, see the latest issue of Total Film Magazine, out Thursday 5 February.
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Comments
sleepwalker
Feb 3rd 2009, 13:01
feel sorry for those kids who ran with scissors and lost an eye. It sounds like this 3d experience is going to be outstanding.
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goldfarb
Feb 11th 2009, 17:54
I'm looking forward to Avatar as much as the next person...however, it might be prudent to avoid statements like the following: a total cinematic revolution changing the way we watch films forever Avatar will be the most important film of the decade - possibly century ...the fact that neither you nor anyone else has seen any footage and/or is able to comment on it objectively makes these statements ridiculous hyperbole "He teamed with WETA to develop new motion-capture techniques and photorealistic CG" a gross exaggeration...that ignores the past 15 years of VFX work that has led to the work being done all over the world right now. "the VPS system tracks every CG cloud and blade of CG grass in the film" this is factually incorrect. Katzenberg's statements MUST be taken with the understanding that he has a vested interest in attracting people into the theater...the future of 3D cinema will be very different than what he, or Cameron for that matter, claim. ...
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Yonatan
Apr 30th 2009, 9:03
"Jeffrey Katzenberg predicts that one day soon, no one will film in 2-D." Yeah, right. There will always be making movies like Frost/Nixon, Doubt, Milk, etc. Drama movies, about characters and emoitions with real recognizable actors. They aren't better movies, and Avatar might be great, but there will always be room for both kind of movies. image is actually the equivalent of listening to vinyl,” said Katzenberg
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