It’s a film about acerbic stand-up comics, so how does the Apatow camp decide to advertise it? With this weird, slightly saccharine shot that’d make us cringe if we saw it on someone’s Facebook, let alone at our local bus stop.
Props for making Seth Rogen look even uglier than usual, though.
Okay, at first glance this might look like the best poster ever made – it does contain an arse in pants, after all. But that’s the problem.
We might glance up a bit to see that weird looking kid in the mirror, we may even glance down a bit to see what the film’s called, but we won’t linger on either long enough to retain the information. We’re too busy getting back to the arse. In pants. Brilliant.
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