The Talent: Rupert Wyatt (director), James Franco, Freida Pinto, Andy Serkis
The Pitch: Prequel alert! Although, potentially, that's a good thing, as nobody wants a follow-up to Tim Burton's reimaginarse. This, then, is the backstory, where we finally find out how those damn dirty apes came to power in the first place.
The Hook: Losing the thing that always made the Apes films so distinctive - the prosthetics - is risky. But if mo-cap is the way to go, then hiring 'professional monkey' Andy Serkis seems like a smart move.
Defining Feature: Rupert Wyatt impressed with The Escapist; since nobody's expecting much from this, he might be able to sneak in the sleeper hit of the summer.