Even though 3D has been around since the 1950s, it hasn’t really flourished on cinema screens, until recently. And even now its success is not assured.
Cameron is aiming to change all that.
“3D is going to be a lot like colour was,” is his reasoning.
“It was initially introduced on the biggest movies, and it gradually spread ultimately over a 25- to 30-year period to the point where you couldn't make a black-and-white movie without the permission of the studio.
“I think the acceptance is really accelerating now that it's market-driven. Audiences love it and the quality of the 3D is so much higher than it's ever been in the past - in terms of the acquisition technology like our fusion camera system, in terms of how animators are using it, and in terms of the projection technology.”