Never one to push himself out into the spotlight - he prefers to let his work speak for him - Jonze has been known to adopt disguises and enjoys confusing journalists who interview him by dressing weirdly and faking details of his life.

But his best trick was convincing the world - and the MTV Music  Video Awards in 1999 - that Richard Koufey, director of Fatboy Slim's Praise You promo Torrance Community Dance Group, exists. He doesn't. He's Spike.

He accepted the Best Directed Video as Kouffey, staying in character on stage. See the video here.