Like The Avengers before it, The Amazing Spider-Man trailer opens with a shot of a city-scape.
And for good reason - the Spider-Man mythos is as tied to New York City as Batman is to Gotham.
Until Stan Lee came along, comic-book heroes grew up in imaginary metropolises - but Lee's creations are New Yorkers born and bred, and Parker's Forest Hills home is as much a part of his origin story as webbing and spider-bites.
It also ties the franchise neatly with The Avengers trailer, which also opened with a shot of the New York skyline. We might not get a Spidey cameo in the first Avengers film, but we'd love one in a future sequel.