3. Flash Saves The Day
Memento (2000)
Otnemem.com (geddit?) was an early example of a Flash-powered site that thought outside of the synopsis/stills/downloadable wallpaper box.
Designed by Memento short story author Jonathan Nolan, it offered clues to the film’s core mystery.
Viral Pieces: Police reports, news cuttings and crime-scene Polaroids. See it here
Infectious? More elaborate Flash sites are a mainstay of movie ad campaigns now, but few get as much input from the filmmakers.
4. All In The Game
A.I.: Artificial Intelligence (2001)
Spielberg’s android epic took the viral phenomenon one step further with the introduction of an ARG (alternate reality game) nicknamed ‘The Beast’.
Viral Pieces: A network of websites containing cryptic clues. See the archive here, hosted by the community that finally 'cracked' the game after months of work.
Infectious? TV shows like Lost and Heroes have since inspired effective ARGs, while the movies didn’t produce another real success until a certain ‘Why So Serious' campaign.
Comments
sowasred2012
Jul 30th 2009, 12:40
Hmmm. I don't see what's so great about the 2012 viral yet. On the other hand, the Tron Legacy viral is/was cool, I'm kinda hoping it wasn't a strictly SDCC thing cos a TDK style Tron viral would be fantastic.
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Agent69
Jul 30th 2009, 14:30
I agree with sowasred2012. 2012's hype has died.
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nikescar
Aug 3rd 2009, 4:52
Best viral marketing period was Halo 2's I Love Bees campaign. No movie or game has comes close to matching that.
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specialman
Aug 3rd 2009, 10:48
What about 9? The Scientists Facebook page is ace, but VERY geeky. Technical drawings, posters and an absorbing backstory. Some people have really thrown themselves into it, and some just don't get it! www.facebook.com/9scientist
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