3. Flash Saves The Day
Otnemem.com (geddit?) was an early example of a Flash-powered site that thought outside of the synopsis/stills/downloadable wallpaper box.
Designed by Memento short story author Jonathan Nolan, it offered clues to the film’s core mystery.
Viral Pieces: Police reports, news cuttings and crime-scene Polaroids. See it here
Infectious? More elaborate Flash sites are a mainstay of movie ad campaigns now, but few get as much input from the filmmakers.
4. All In The Game
A.I.: Artificial Intelligence (2001)
Spielberg’s android epic took the viral phenomenon one step further with the introduction of an ARG (alternate reality game) nicknamed ‘The Beast’.
Viral Pieces: A network of websites containing cryptic clues. See the archive here, hosted by the community that finally 'cracked' the game after months of work.
Infectious? TV shows like Lost and Heroes have since inspired effective ARGs, while the movies didn’t produce another real success until a certain ‘Why So Serious' campaign.