Alice Lowe: Steve Oram and I are both comedians. We started talking about our shared Midlands background, and we just started improvising as these characters.

We were talking about these camping holidays we’d been on in childhood, and starting talking as if we were a couple having an argument.

The characters came out quite spontaneously, but also they quite dark as well, which was quite amusing to us.

So we did that as live double act. It got picked up for a TV teaser, and then all the TV channels rejected it as they said it was too dark.

We knew there was something in it.

We put it online and sent it to Edgar Wright, who I’d worked with before, and not expecting anything, just thinking he might enjoy it and then he got into contact with us and said you should take this to Big Talk and develop it as a feature.