How did you feel when you saw The Social Network trailer?
AG: It drove me crazy, I went nuts over it. I get shivers thinking about it - how they managed to create a trailer that was so moving.
At the beginning, those Facebook images I thought was just incredible, then weaving in the choir singing 'Creep' with the images from the film; there was a symbiosis, there was this kind of holistic...
It was this holistic trailer somehow; everything was part of the same intention. It was just like this explosion.
David showed it to me, the first cut of it, in an ADR session, when we were doing dubbing, some vocal looping after the film, and he showed it to me. I cried I think watching it, it was so beautiful; so sad somehow. And that line, 'I don't belong here' - it's just such a beautiful sentiment, and kind of perfect for this character’s struggle.
JE: I was just surprised to see it. Yeah, it's as artful as the movie is, which is never the case.
Usually the trailers are the most crass form of what the movie is, to bring people into it, and I completely understand that, which is why I don't like to watch trailers, because they usually don't reflect the tone of the movie, or the artistry of the movie.
This not only reflected the artistry of the movie, but created its own power. My father is a professor, and when he saw the trailer, he called me to talk about it, and it was this endless diatribe on the beauty of it.
JT: What an ingenious way to pay attention to the lyrics that Thom Yorke had written, you know, 'I want a perfect body', and the guy flexing his muscles.
I think it immediately engages you in a way that forces you to look in the mirror and say, 'Oh, this is why I use this.'
I think it made people ask a lot of questions of themselves, and then, after it hooked you in that way, then there was another minute and a half of story, and by the way, this is how this came to be... So yeah, I think it's definitely the best trailer of the year.