8. Trailer parked
With post-production continuing, the film kept us hooked with pics and interviews from the director and his cast.
February 2008 saw the film debut a TV spot during America’s Superbowl, one of the prime locations for film promos.
That was quickly followed by the full theatrical trailer, which launched in late Feb.
By this point, Iron Man was already so much of a sensation that even satirical news mag The Onion felt compelled to take a crack (see above).
With the film’s May release date rushing up fast, all that the filmmakers could do is cross their fingers and hope the hype translated into box office…