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Initially going by the title Rise Of The Apes, Fox announced in April that the upcoming film would be released under the banner of Rise Of The Planet Of The Apes. Whilst something of a mouthful, the new title was a deliberate attempt to link the new film with the franchise that first spawned it.
Whilst many initially dismissed the move as insulting to the intelligence of the average filmgoer (surely people would get the gist that this is a film about a war between apes and humans?), reports indicate that the decision was taken with the fans in mind.
Initial feedback surveys conducted by Fox suggested that many Planet Of The Apes devotees were disappointed to see the film breaking with the traditional title structure adopted by the previous entries in the series.
We’re still not convinced that the studio weren’t more concerned about hammering home their brand identity, but now that we’ve got used to it the title doesn’t seem quite so clunky as when it was first announced. Although perhaps that’s more down to the fact that the film itself is one of the finer entries to the franchise…