2000 – First teaser trailer hits...
Yep, we got that date right – the first trailer hit nearly ten years ago. Spike initially took the property to Universal, who were so cocky about the flick they shoved a teaser trailer for it in front of The Grinch.
But then the suits actually started listening to Spike’s vision for the film – do it live-action, stick actors into 9-foot tall foam suits, use low-key real locations – and they decided that it didn’t sound anything like what Ron Howard would have done with the material, and kicked him off the lot.
Jonze went to Warner Brothers who preferred his pitch, signing him up and sending him away to actually write the thing.
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