If word in the Marvel offices is to be believed, Thor could be an entirely different breed of comic-to-film adaptation, unique from all previous comic book movies.

That’s mostly according to Marvel chief Joe Quesada, who says “what’s really amazing is that [people] will walk away going, ‘I’ve never seen anything like this before within the super hero genre.’”

The big boss man goes on to add: “It’s so cool, and I don’t want to use the word ‘unusual’, but it is unusual in the sense that it redefines what a super hero movie can be. It’s not the expected story or settings.

I’m sitting there listening to Branagh act out his version of the scene with gusto and passion and I had to stop him and say, ‘If you said to me right now, “Then Thor kills 100 puppies in an animal shelter” I’d say it was fantastic.’”

Wow, sounds good. So what makes Thor so ‘unique’, then? According to Branagh, he and his creative team attempted to look for new “framing styles” for telling their story.

"Inspired by the comic book world both pictorially and compositionally at once, we've tried to find a way to make a virtue and a celebration of the distinction between the worlds that exist in the film but absolutely make them live in the same world," Branagh said recently.

“It's about finding the framing style, the color palette, finding the texture and the amount of camera movement that helps celebrate and express the differences and the distinctions in those worlds. If it succeeds, it will mark this film as different...”