Why him? It wouldn’t be his first time playing the younger version of a character in a major genre franchise (for the benefit of both people who haven’t twigged, we mean Obi Wan Kenobi).

And McGregor’s a solid, proven talent with bags of ability mixed with a seriously dodgy recent choice of films (Deception?) that means he could do with a kudos boost.

He’s also a name that could help sell the movie.

Why not him? We’re not sure The Hobbit needs big names (it already has its own title, del Toro and Peter Jackson to help pimp it to a wider cinema-going crowd).

And it might be too distracting to see an established actor in the role – he’s been at this job longer than the likes of McAvoy.

Entirely Unscientific Holm-Alike-O-Meter: ****