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"I will not bow to any sponsor."The Product Placement: Pizza Hut, Doritos, Pepsi, Reebok.Why It's Great: It's audacious, knowing and really funny, as Wayne (Mike Myers) endorses numerous products in a devious dig at movie sponsors. All while holding a Pizza Hut box and munching on Doritos.Impact On Sales: Undetermined, though impact on laughs was pretty high.
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Jul 1st 2013, 8:53
Does this placement really work? .......anyway I am now both hungry and thirsty. Think I will go on my Apple Mac and order a Pizza Hut, wonder if they sell Dr. Pepper?
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Jul 1st 2013, 10:32
The last few Bond movies have practically been SONY adverts!!!
Jul 1st 2013, 11:05
Wayne's World smashes all of the others. The product placement section is hilarious. Still one of my favourite comedies after all these years.
Jul 1st 2013, 11:46
Josie & the Pussycats is satire - they didn't get any money for the brands shown in the film.
Jul 1st 2013, 12:07
Dracula 2000 was basically a 90 minute advert for Virgin
Jul 1st 2013, 12:17
The product placement in Josie & The Pussycats was entirely done as satire - in the commentary they director notes how they just plastered logos over everything and never asked for - or expected - any money.
Putting Target all over the inside of a plane. It's not exactly a normal brand placement, is it?
Jul 1st 2013, 12:24
Why have a section that says impact on sales, when the majority are undetermined.
Jul 1st 2013, 12:34
I would have had Waynes World at # 1. It's the first movie I thought of when I read the title of this list.
Nike re-released the back to the future shoe in 2009 to celebrate the 20h anniversary. Only 100 pairs were made with a price tag of $24,000 a pair!
Jul 1st 2013, 13:54
I believe you're confusing Ray-Ban Wayfarers with Ray-Ban Aviators in Top Gun.
Also, don't forget Snapple in 30 Rock, because that is brilliant advertising. Hilarious
Jul 1st 2013, 14:51
Thanks to Robocop, the 6000 SUX cars were EVERYWHERE.
Jul 1st 2013, 15:13
I say they need to start playing ads during movies. If its good enough for TV then why not cinemas? I think I just climaxed a marketing manager somewhere...
Jul 1st 2013, 15:29
In Josie and the Pussycats, the directors state that they received 0 product placement dollars. The whole point of the movie was to poke fun at consumerism and advertising.
Jul 1st 2013, 16:10
It's odd to include Pulp Fiction in here: most importantly, Tarantino famously avoided any existing brands- do you not remember it's known as Big Kahuna Burger? I mean, it could benefit birger king as much as McD's and "hamburgers" isn't a brand. But hey, you could've put Sprite, which he says outright although hardly "focuses on" because you can already see murder in his eyes.
Second, are people buying the burgers to eat before execution-style killings?
Jul 1st 2013, 19:07
Very surprised that there's no mention of Man Of Steel's terrible Nikon placement.
Jul 1st 2013, 19:26
This is a good list, but I do question whether Coke is an actual product placement in "The Gods Must Be Crazy". I cannot see a major corporation like Coca-Cola would pay for their product (hence the truth definition of "product placement" in a movie) to be prominently referred to as an "evil thing" by the main character and who decides it must be taken to the end of the earth and throw it away.
Jul 1st 2013, 21:48
@nkutzler - In Pulp Fiction, not only do they mention McDonalds by name, they also discuss the benefits of the Big Mac, thus also mentioning their main product ("Le Big Mac").
Jul 2nd 2013, 1:15
The Pepsi placement in World War Z was just gold.
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