[KingofSpain]

... or dropped the ball?

I've noticed that all the Avengers PR video has been presented in 1.85:1 (TV widescreen), whereas everything from the previous 5 movies, including the trailers, were presented in cinemascope (2.35:1)

I know Whedon shot the movie on 4K RED cameras. I can't decide whether or not this was a conscious decision or a major omission. Cinemas aren't currently equipped to present 1.85:1 material to the same quality they can present 2.35:1 films. All cinema screens are 2.35:1 in size so when presenting something like say, The Avengers, they will have to shrink the video and display black pillar boxes at either side of the image, in the same way they do for all the 1.85:1 adverts shown before the feature presentation.

Personally, I prefer cinemascope. Naturally our eyes take in much more horizontally than they do vertically and I for one am particularly gutted The Avengers won't be filling my peripheral vision at ll.

On the other hand, it will look awesome on blu-ray and maximize every single pixel it has to offer.