MTV circa 1992. Music still ruled, Denis Leary filled the screen with his satirical, elastic-jawed patter and John Payson’s innovative cockroach commercial was running in virtually every ad break. This short promo, about a guy named Joe who lived with a chattering band of creepie-crawlies, captured the imagination at a time when, with Beavis And Butt-Head and The Real World, the channel was already setting the pop culture agenda.
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