What began with children putting plastic bricks together has led to scores of successful movie spin offs and videogames, and now, LEGO shall head to the big screen in LEGO: The Piece Of Resistance.
This live-action and animation cross comedy will see an ordinary LEGO mini-figure, mistakenly thought to be the extraordinary MasterBuilder, is recruited to join a quest to stop an evil Lego tyrant from gluing the universe together.
With a cast stretching from the heroic talents of Superman (Channing Tatum) and Batman (Will Arnett) to the everyday folk of Pirate (Nick Offerman) and Bad Cop (Liam Neeson), this films looks set to be a nostalgic and hilarious treat. The film will also see Morgan Freeman, Alison Brie and Elizabeth Banks co-star.
Directed by 21 Jump Street directors Phil Lord and Chris Miller, and Robot Chicken veteran Chris McKay, expect laughs aplenty.
How well LEGO transfers onto the big screen is still up in the air, but the strong A-list cast suggests an improvement upon the last LEGO's last adventure on the big screen, LEGO: The Adventures Of Clutch Powers.
LEGO: The Piece Of Resistance is set for a release date in the US of 7 February 2014, with a UK release date not confirmed yet.
So tell us your thoughts on the latest LEGO spin-off in the comments section below, and keep your eyes pinned to this page for all future updates.