Lovelace tells the story of legendary porn star Linda Lovelace.
She was launched into the spotlight in 1972, starring in the first pornographic feature to become a mainstream hit, Deep Throat. Yet the woman who became an emblem of sexual liberation was in fact a prisoner, forced into the business by her abusive and controlling husband/photographer, Chuck Traynor.
Amanda Seyfried is Lovelace while Peter Sarsgaard will play the brutish Traynor. Pictures released in January 2012 showed the two sides of the story Lovelace is going to explore: One depicted the glamorous couple hugging in a convertible, while another showed a fraught, knitwear-donning Seyfried in a phone booth, apparently calling for help.
The all-star supporting cast includes Hank Azaria, Adam Brody, Sharon Stone and James Franco - who looked particularly dashing onset portraying Mr Playboy himself, Hugh Hefner.
Rob Epstein and Jeffrey Friedman share directing duties and going on the vintage poster campaign they'll be bringing a sun-soaked '70s look to the film.
Lovelace is a big contender for the raciest film of 2013, but it has strong competition from a rival Lovelace biopic no less - Inferno: A Linda Lovelace Story - which casts Malin Akerman in the title role.
Lovelace will premiere at Sundance 2013. Its UK release date is still to be announced.
Who will prevail in the battle of the biopics? Let us know what you think in the comments section below.