If you’ve been following the recent trailers unleashed by Alfonso Cuarón's Gravity (and if you haven’t, catch up here and here), you’ll know that the promo material so far has been spare and nerve-shredding.
Gone are the usual montages, epic musical cues and deluges of spoilers, swapped out for a tense sequence seemingly pulled straight from the film.
It’s a brilliant marketing method (for this film at least), as it captures the intense scares, incredible special effects, and terrifying concept without giving away the entire plot.
If this isn’t one of the scariest films of the year, we’ll eat our space-boots.
Watch the “I’ve Got You” Gravity trailer below:
Starring Sandra Bullock and George Clooney, Gravity opens in the UK on 18 October 2013.
Do you like Gravity’s approach to trailers? Has it pulled you in? Tell us, below…