If you live in the US, you can use your iTunes to rent new movies in February. As in, next month.
We Brits will have to wait until later in the year 'til we can get our version. You know, for a change.
Over 1,000 movies will be available from the off and every major studio, including Warner Brothers, Paramount, Universal, Disney, Touchstone, Miramax, MGM, Lionsgate, New Line, Fox and Sony, have signed up.
New flicks will be online 30 days after the DVD release.
So, you can watch flicks on Blu-ray, HD DVD, via your Xbox 360 or now through iTunes - the next-gen format war just got very interesting...