And so the blue-skinned giant rolls on, smashing all that stand before it.
Not content with a gargantuan performance at the box office that saw it crowned the highest grossing movie of all time, Avatar has now sold a whopping 6.7 million DVD and Blu-Rays in its opening four days in North America. Kerching!
The achievement just pips the record set by former top dog The Dark Knight, which sold 2.7 million on its opening day, 500,000 copies shy of Avatar’s 3.2 million.
Perhaps more impressive however, is that 2.7 million units of that four-day haul were Blu-Ray editions. It took The Dark Knight the best part of 18 months to limp to 2.5 million Blu-Ray sales. Avatar has exceeded that total in less than a week.
Factor in the fact that the film is still soldiering on in a number of cinemas, and that this release contains no real extras to speak of, and it’s an astonishing figure.
Consider also, that this is only the 2D edition, with a 3D version set to take advantage of the upcoming wave of specially equipped TVs. The execs at 20th Century Fox must be drooling at the prospect…
Ready to fork-out for the DVD, or sick and tired of the little blue men?