Avatar smashes more records

Cameron's epic is fastest-ever-selling DVD and Blu-Ray...


And so the blue-skinned giant rolls on, smashing all that stand before it.

Not content with a gargantuan performance at the box office that saw it crowned the highest grossing movie of all time, Avatar has now sold a whopping 6.7 million DVD and Blu-Rays in its opening four days in North America. Kerching!

The achievement just pips the record set by former top dog The Dark Knight, which sold 2.7 million on its opening day, 500,000 copies shy of Avatar’s 3.2 million.

Perhaps more impressive however, is that 2.7 million units of that four-day haul were Blu-Ray editions. It took The Dark Knight the best part of 18 months to limp to 2.5 million Blu-Ray sales. Avatar has exceeded that total in less than a week.

Factor in the fact that the film is still soldiering on in a number of cinemas, and that this release contains no real extras to speak of, and it’s an astonishing figure.

Consider also, that this is only the 2D edition, with a 3D version set to take advantage of the upcoming wave of specially equipped TVs. The execs at 20th Century Fox must be drooling at the prospect…

Ready to fork-out for the DVD, or sick and tired of the little blue men?

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    • mrsmiawallace

      Apr 30th 2010, 11:54


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    • han4bond

      Apr 30th 2010, 14:41

      No matter what the numbers say, The Dark Knight is the bigger accomplishment and the better film. Can't wait to see the numbers on Batman 3.

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    • jceaser

      Apr 30th 2010, 23:29

      pretty much over the whole avatar thing

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    • s1monb

      May 1st 2010, 16:20

      You seem to be confusing quantity with quality. Sarah Palin's book broke records as well, but this doesn't mean it's any good.

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    • starwars4life

      May 2nd 2010, 20:19

      This is actually unbelievable - the attraction of this film was the look and 3D, with the home release you lose both of those and the film's plot is simply a regurgitation of every other action-with-romance flick of the past two decades, combine this with it being so cliched that it is mundane to watch and it's just a mess. It goes to show how slow/simple the world has become when you see people claiming Citizen Kane is 'too boring' to watch, yet they lap up 3 hours of recycled blue sh*t.

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