Daniel Craig and Bérénice Marlohe are busy doing plenty of promotional work in the run-up to Skyfall’s big release, and have apparently found time to film a new advert for sponsor Heineken.
And while we’re still reeling at Bond’s abrupt change in drinking preferences, and hesitate to plug a multi-million advertising campaign any more than is strictly necessary, it’s pretty bloody cool.
The new advert features a suave Bond-alike who finds himself caught up in the mayhem created by the real Bond, upsetting a whole host of Euro-baddies before running slap bang into the man himself.
Check it out, below…
Pretty awesome, no? The Martini might be a thing of the past in 007’s world, but at least Heineken are at pains to recreate the sleek, knockabout tone of the classic Bond film. How much of that will actually be in Skyfall itself, remains to be seen.
Directed by Sam Mendes and co-starring Javier Bardem, Judi Dench, Ralph Fiennes and Naomie Harris, Skyfall opens in the UK on 26 October 2012.
What do you think of the new ad? Nicely played or shameless cash-in? Tell us, below!