Selling a conservational message to anyone other than tree-hugging eco-warriors is always going to be tough.
Which is why Disney have rather ingeniously used the most adorable monkey on the planet to sell the story of Disney's Chimpanzee.
Oscar's the titular simian who, as a child, is tragically orphaned and forced to survive with a rival group of monkeys. Things look bleak until he's surprisingly adopted by the Alpha Male of the group. Cue heartwarming/fascinating documentary brilliance.
Narrated by Tim Allen, Chimpanzee looks to be every bit as moving and affecting as the best animal documentaries around.
Watch our exclusive clip below - in which the chimps attempt a little monkey handiwork - and let us know what you think.