He’s a crafty one, that Kevin Smith. The director responsible for the likes of Clerks, Chasing Amy, Dogma and (whisper it) Jersey Girl never misses a trick when it comes to motivating his fan base and getting the word out on his new films.
He was one of the first bigger-name directors to start up his own website and to this day continues to use it to interact with his fans. No half-arsed, studio-sanctioned, sparsely-updated blog for him. He’s got forums, a dedicated news site and a regularly updated blog that even goes so far as to detail how his haemorrhoids are doing (more like fully-arsed, then).
And he’s been on MySpace for months, hooking into the community site to raise word of mouth for Clerks II. Now he’s even going so far as to offer fans the opportunity to have their names appear in the closing credits. All you have to do is add the film’s MySpace page as a 'friend' to your own page. Here's the catch - you have to do it today (Friday 30 June) and only the first 10,000 fans who add the page will qualify.
Click here to speed on over to the Kevin Smith MySpace page to take part.