Harvey Dent campaign in full swing

Viral marketing gets ambitious...

We're going to miss The Dark Knight's viral marketing campaign - it's been brilliant, and the latest effort is the most impressive yet.

Timed to perfection to mimick the other political tour currently making its way across the States (call us ignorant, but would a prospective District Attorney of Gotham City really travel to Texas to drum up support?), Dentmobiles will be arriving in a US town near you (we're a bit gutted we Brits won't get to join in). For more info, go to I Believe In Harvey Dent.

Oh, and while you're there check out some of the campaign pictures Dent's supporters have sent in.

Like we said, we're going to miss this marketing effort - let's hope it ends up being archived so future ads people can learn how to push a flick.