Heath Ledger inspired Joker toy revealed

Mattel reveals Dark Knight action figure

Unsurprisingly, Warner Brothers' viral marketing has slowed in the weeks since Heath Ledger's tragic death.

However, more traditional marketing routes got back on track today, with the unveiling of Mattel's Joker Dark Knight action figure.

And it's a decent toy - featuring the skateboard style Ledger himself brought to the role.

Go to The New York Post for a bigger picture and more info.