Hellboy gets everywhere...

Viral marketing for The Golden Army takes over US TV shows…

We’re big fans of the Dark Knight viral marketing campaign that has been sending fans on weird errands and cropping up across several websites and formats.

And now we also love what Universal is doing for Hellboy II. Instead of the usual round of clips from the movie (though there are plenty of those), the corporation is spreading Hellboy virally across its network – so he’s been cropping up on such shows as Inside The Actor’s Studio, Chuck and the Sci Fi Channel’s Ghost Hunters.

They’re all great, so head over to YouTube to catch them

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