It's a hard life being Daniel Craig. To paraphrase the quote about James Bond: men want to be you, women want to lick you.
Then every few years you're asked to smooch up to the world's finest female stars. Where do we sign up for this again?
Now that Bond 23 is back up and running it's time for the casting directors to sift through a list of stunning actresses like a bloke in a white van flicking through Nuts magazine.
The latest bright young thing to be tested by Bond's charms will (if the rumours are true) be Berenice Marlohe, a young French TV actress who has started to find her way into films.
Is it just us or is she holding a golden gun in that picture? Watch out Bond, this one could give you a damn good licking.