In retrospect, do you think it was an error to put on the event?
"Avatar Day, to me, was so necessary. They [Fox] were going to release a teaser trailer anyway. They had to because that’s the normal course of things. And I was most concerned about seeing the material in a short form, especially on a small screen.
I thought the shock of the new… You know, inherently blue faces just don’t look real, so it’s very easy to dismiss it, regardless of how well accomplished it is. So that’s why I wanted to do Avatar Day, and have a more immersive first look at the movie.
"In fact, the original plan was that the teaser wasn’t supposed to go out until after Avatar Day, but the studio kind of screwed it up a little bit, as they are wont to do."
But were you satisfied with the public response?
"Fortunately, Avatar Day proved to be a big save because 100,000 people got up out of their houses and drove to a cinema to see 15 minutes of a movie that wouldn’t come out for almost five more months.
"Which is pretty remarkable in and of itself. It’s a pretty good metric of the advanced viral hype, because we hadn’t hyped the film - this was all viral hype.
"They love to criticise you for hyping the movie, except we hadn’t yet!"
Comments
ADCfilms
Nov 18th 2009, 11:29
Can't wait to read more in the new issue! But tell that fat Spanish b*****d, Del Toro he's number two. (But not a 'number two'!)
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ADCfilms
Nov 18th 2009, 11:30
Oh, I love the Xml A.I. on this site, LOL!
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ADCfilms
Nov 18th 2009, 12:17
Oh wait, he's Mecican, sorry.
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graverobber666
Nov 18th 2009, 19:01
"Like FernGully but with better effects!" Wow Mr.Cameron, you've taken the first step to realising that this is all this film is, an updated 0 fresh ideas jumped up CGI rip-off of a cartoon. I dont know what has happened incidently that you know seem to think the viewing public is stupid enough to just be interested in pretty effects and dont need a story when you've spearheaded some brilliantly plot motivated and yet actioned filmed in the past! PLEASE say Avatar is more of the same!
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