Faster than you can scream cash-in, the trailer for the documentary This Is It, cut together from rehearsal footage of Michael Jackson's never-was World Tour, has been released by Sony.
Directed by Kenny Ortega, the man who brought us such gems as High School Musical, High School Musical 2 and yes, High School Musical 3: Senior Year, the doc has been produced with the full support of the Jackson family.
Ortega, who was serving as creative director for the concerts before Jacko's untimely demise, bills the film as 'the greatest concert no one will ever get to see.'
Well thanks to This Is It, now we can. Brilliant.
So is this it? Is this the most amazing concert that will never be? Or is this a soulless money making endeavour? Let us know your thoughts...