Monsters University, Pixar’s eagerly-awaited prequel to Monsters, Inc., is quietly positioning itself as one of the most exciting filmic prospects of 2012.
A new tie-in website has been launched at monstersuniversity.com/edu, and rather than being a bland assortment of your usual promo material, it presents itself as an actual educational institution, with student testimonials, admissions info, alumni news and tons more.
Check it out, though be warned, you could easily end up losing your day to this incredibly detailed tie-in.
This approach is always a winner with us, favouring world-building detail over the hard sell, and increasing our anticipation without resorting to a deluge of spoilers.
We’re extremely tempted by an MU hoodie too (though it’s a shame the four-armed t-shirt is out of stock).
Monsters University takes a trip down memory lane to visit Mike and Sulley during their days in higher education, before they were Monstropolis’ top scare team.
It opens in the UK on 12 July 2013 (although those lucky US-based folk get it on 21 June).
Source: Monsters University
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