New RoboCop viral video: watch now

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RoboCop, Jose Padilha's upcoming remake of the classic '80s actioner, has released a new viral video advertising Omnicorp's range of hi-tech products, including a brief look at their forthcoming brand of mechanised law enforcement…

The video can be found within a new viral site for the film, which takes the form of Omnicorp's official website. The corporation is of course responsible for the creation of RoboCop, with Hugh Laurie thought to be in line to play its corrupt CEO.

"Imagine your city with no crime," begins the persuasive voiceover, "where a policeman's life is never at risk. Thanks to Omnicorp, you can protect your city with our full line of products." Sounds good to us. What could possibly go wrong?

Take a look at the new video, below…

The standout for us is the ED-209, once again demonstrating its awe-inspiring capacity for destruction, although in less splattery fashion than we're perhaps used to. And then there's the "newest and most exciting innovation yet" to look forward to...

Starring Joel Kinnaman as the titular hero, and co-starring the likes of Gary Oldman, Samuel L. Jackson and Abbie Cornish, RoboCop opens in the UK on 9 August 2013. With over a year to go, don't expect this to be the last piece of viral marketing launched by our faceless corporate chums. Omnicorp, we mean, not MGM.

What do you think of the new viral? Tell us, below!


    • apo1978

      Jul 9th 2012, 12:34

      I should really hate this as its yet another classic film being remade by out-of-ideas Hollywood. But I don't. I'm not sure why that is! I hate the idea of the new Total Recall but not this. It doesn't make sense. I don't make sense! What's wrong with me.....?

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    • MillerCrosses

      Jul 9th 2012, 13:20

      Oh good it's shiny. That's just what it needed.

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    • Trickycustomer

      Jul 9th 2012, 14:59

      It's great to see they have ED-209 again! It looks more badass than the original, just hope the have more cyborgs in store and some decent fights planned. Wasn't sure what to make of this at first but looks (so far) ok.

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    • alexr

      Jul 9th 2012, 14:59

      Can we have an ED-209 spin-off please?

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    • Hadouken76

      Jul 9th 2012, 15:45

      RC-2000? Well that could be anything lol

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    • icarsia

      Jul 9th 2012, 21:53

      One of the thing's that's proved to have been great about the original ED-209 was that it was genuinely prescient. It wasn't at all an over-the-top rendering of what urban pacification and counter-terrorism technology would actually become. This, on the other hand, looks like it belongs more in Zoids. I guess it's a new stylistic approach and I should just accept that (and I should), but, really, why has Michael Bay's "Transformers" been so influential on robot design? It looked good in that movie because it gave you the sense that the "Transformers" were complicated alien beings THAT COULD NOT BE BUILT ON EARTH. The ED-209 doesn't have that excuse, so it just looks like an overly complicated mess. Nobody in an actual weapons manufacturing firm would have approved that completely inefficient hunk. (Then again, they could easily explain it away with something like, "incorporates visual designs from action movies to make civilians more comfortable and secure.")

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    • alexr

      Jul 10th 2012, 11:08

      @icarsia Have you seen the latest 'Rampant Rabbit'? Same problem applies...

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    • tomwest

      Jul 19th 2012, 21:29

      Robocop was a product of a European director satirising the excess of Reaganite America, and was brilliantly done, working on an action movie level as well as cultural satire. You don't get that here: it's all too earnest. I really don't see the point of remaking a film that reflects the time in which it was made so specifically, and a lot of the stuff in the '87 film has actually happened - privatised military, drone weapons, advertising that tries to sell with drastically clumsy humour over sex - where's the surprise coming from in a reboot? How is the scene where Murphy visits his old house going to work without the Poledouris score? That was the best scene in the film for me. Icarsia is also correct about the aesthetics of the technology; ED-209 looked built by a contractor - a bit of kit that Lockheed or GE might have worked on. This is just some CGI genero-bot.

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